Costa Del Mar
What we learned from the persona research led to not only how we categorized the products, but language that we used throughout the site. This also made an impact on the information architecture, most notably the main navigation.
Using brand descriptors to categorize the target audience and whether they are familiar with or new to the brand. Identifying persona types who we want to attract verses, ones that we want to continue to purchase from Costa.
Costa’s eCommerce site was replatformed to Salesforce Commerce Cloud. This required understanding of the templating format and collaboration with the development team to identify what templates were needed.
There was a large effort to create a seamless path-to-purchase funnel. Getting the user to self-identify their persona type, choose a sunglass style, and make a purchase confidently.
In this PDP example, users are choosing whether they want to customize their sunglasses or stick with a standard option.